Pyschology-TV Character Evaluation Essay Example | Topics and Well Written Essays - 500 words

Pyschology-TV Character Evaluation - Essay Example (IEP Freud, 2010) It was his insistence on understanding the human mind that allowed modern psychology to gain the abilities it has now. And while his approach may have been flawed in some areas, he made it possible to move forward in the field of psychology. Carl Jung is best known for being the founder of analytical psychology. Among his many accomplishments in the field of psychology are his developments of the concepts of extroverted and introverted personality and the collective unconscious. (Cowgil, 1997) A lingering result of his approach in popular culture is the use of the Jung and Briggs Myers typology test whish tested your personality type based on a series of questions. This approach is used today in many corporate entrance examinations to verify the person’s personality and abilities. Another interesting innovation was his theory regarding symbols and their use in defining and understanding individual human nature. The popular Rorschach Inkblot tests are a result of the influences of Carl Jung’s approach to symbolism in understanding the psychology of the individual. Carl Rogers is best known for his contributions to client-centered therapy using humanistic approaches.

Detecting Breast Cancer in Women Under the Age of 50 Dissertation

Detecting Breast Cancer in Women Under the Age of 50 - Dissertation Example ....35 7.5 Data Analysis ............37 7.6 Reliability and Validity......41 7.7 Ethical Issues42 8.0 Discussion Point...48 8.1 Discussion .........49 8.2 Recommendation for further research ............49 9.0 References ..........52 10.0 Bibliography ..........61 11.0 Appendices ........63 Appendix 1 Letter to the Department Manager...64 Appendix 2 Letter to the Ethics Committee66 Appendix 3 Questionnaire for the interview of medical workers..68 Appendix 4 Abbreviations...69 1.0 RATIONALE The two most popular methods used for screening breast cancer today, are Contrast Enhance Magnetic Resonance Imaging and Digital Mammography. Each method has it's own distinct advantages over the other and also lags behind in certain areas when compared with the other. This study will compare and contrast these two methods by using the tests on a sample population in the specific age group of women below 50 years of age and recording them in an organised fashion. At the completion of the research, I propose to conclusively find which method is better at detecting breast cancer in women under the age of 50 years and to support this conclusion with results gathered through the research conducted. 2.0 OBJECTIVE 2.0 OBJECTIVE The objective of this research project is to develop a better understanding of the appropriate use of MRI and Digital Mammography in detecting breast cancer in women under the age of 50. The report also discusses the strengths and weaknesses of each method. The major issues faced were: 1) Identifying the timing of breast cancer screening for women under age 50. 2) Regular screening involved higher costs without a clear... One out of eight women in the developing world is estimated to develop breast cancer at some stage of their lives (Nkondjock, & Ghadirian, 2005).Mortality caused by breast cancer is especially high among women between the ages of forty and forty-nine. Early, accurate detection leading to effective and less drastic treatment methods can significantly reduce the trauma associated with breast cancer, resulting in better prognosis and management of the disease (Taft & Taylor, 2001). Mammography, one of the earliest methods of breast cancer screening (responsible for a 34% decrease in mortality rate among women) was subsequently found to have not detected 25% of malignant Breast cancers in early stages, thus creating a need for a better screening procedure (Taft & Taylor, 2001). Among the numerous diagnostic tools developed using new technology, FFDM and MRI offered prospects of better efficacy in the detection of breast cancer, especially critical for women aged below fifty since they tend to have denser breasts, which impair the capability of the diagnostic tools, particularly in the case of noncalcified breast cancers. The risk of malignancy is at the same time higher in dense breasts, making early detection even more important. Magnetic Resonance images are created by recording the signals generated after radio frequency excitation of hydrogen nuclei (or other elements) in tissue exposed to a strong static magnetic field. The characteristics of these signals vary according to the type of tissue under observation.

Is Ritalin Over Prescribed Essay Example for Free

Is Ritalin Over Prescribed Essay After reading the selected critical issue, use the following questions to analyze the issue. 1. What are at least two facts presented by each side of the critical issue? Pro There were more than a dozen reports of cardiac arrest or heart failure between 1985 and 1997 due to Ritalin use. In one study, Ritalin use reduced the expected monthly weight gain by 25%. Con Stimulants have proven to be effective in improving behavior, school work and social adjustment from 50% to 95%. For 30% to 45% of children with ADHD, the use of stimulants will improve their behavior but not be normalized. 2. What are at least two opinions presented by each side of the critical issue? Pro Children taking stimulants frequently become very depressed or suicidal. Stimulants can cause a variety of mental abnormalities. Con It is a myth that the use of stimulants stunts a child’s growth.   There is no research to prove that children taking stimulants are at more of risk for abusing other drugs during their teenage years. 3. What are some of the strengths associated with the Pro side of the issue? What are some of the weaknesses? The Pro side has a large amount of scientific data and several studies to help support their argument for the negative side effects of stimulant use. The Pro side is very convincing using the many data tables to depict the harm that stimulants can cause to children. They use several different sources to support their argument. The Pro side does not explore the other side of the argument whatsoever. While they have a substantive amount of data, it is not compared to the number of children who experienced no negative side effects while using stimulants. This would have caused their percentages and numbers to be much smaller. 4. What are some of the strengths associated with the Con side of the issue? What are some of the weaknesses? The Con side effectively argues that Ritalin and other stimulants are very useful in treating and normalizing children with ADHD. The Con side also explores the other side of the argument by admitting that some children do experience negative side effects. An entire section of the argument is dedicated to discussing the side effects of stimulants. The Con side of the argument is supported by a great deal of research and data. Weaknesses of the Con side include not using cited sources to support his argument other than his own. 5. How credible were the authors of each argument? Explain your answer. Physician, Peter R. Breggin, was convincing in his argument that stimulants are harmful to children and is overused. He used several sources and data from other research teams to support his argument. Psychologist and ADHD researcher, Russell A. Barkley is very convincing in his argument that Ritalin and other stimulants are important parts of intervention for children with ADHD. It is apparent that he accomplished extensive research to write his book and present this argument. 6. Based on the statements presented in this critical issue, which author do you agree with? Why? This is a difficult question to answer. While I know there are many side effects associated with the use of stimulants, I have witnessed the more positive aspects of using these drugs. Barkley’s extensive research and presentation of his findings is very convincing. That partnered with real life experience using these stimulants, causes me to agree with Barkley. 7. Which side of this critical issue does contemporary research support? Please provide specific examples in your response. The Pro side is more supported in contemporary research. Pro: There are several articles and journals that I have found that support the Pro side of this argument. Ritalin is thought of as the â€Å"quick fix† for ADHD. Because it is an amphetamine, Ritalin has a high rate of abuse and concerns some parents, teachers and physicians. Some say that they feel pressured to give or recommend medication to children before they can perform a thorough evaluation of a student. There is also a concern that Ritalin is being prescribed to children too young to solve normal behavioral problems (Huber, 2002).

Case Study Of Starbucks In Hong Kong Marketing Essay

Case Study Of Starbucks In Hong Kong Marketing Essay Chapter 1: Introduction 1.1: Research Background and Motivation Hong Kong is a cosmopolitan metropolis, it embodies both Eastern and Western traditions. Due to its rich cultural diversity and transnational lifestyle, the city offers a wide variety of international catering which is served in more than ten thousand coffee shops and food outlets. In recent years, the rapid growth of food and beverage industry in Hong Kong draws more attention from public. According to the results of the 2011 Annual Survey of Economic Activities Restaurant Sectors amounted to HK$89,300 million in 2011, representing an increase of 6% over 2010, and 12% over 2009.( Appendix A) Analysed by Food services, in 2010 total receipts of fast food shops increased in value by 8.4% over 2009, this amounted to HK$18,719.6M. Other eating and drinking services increased by 7.4% in value, this amounted to HK$35,100.8M in 2010. (Appendix B) This result obviously shows that snack and beverage industry continues to expand in the market. Coffee is a very political commodity, Roseberry says. Among coffee men, there is a growing interest in social and environmental issues by the coffee roasters of these organizations. Coffee-consuming-world represents a kind of social lifestyle as it is rooted in centuries in the Western countries. Coffee consumption in Hong Kong is 1.1 kg per capita (World Resource Institute). Nowadays, coffee is not just a pure drink for this modern generation, it is also a symbol of new spiritual lifestyle. Eating or drinking in a coffeehouse is not only a demand for coffees quality, taste and convenience, but also pursuit of fashionable leisure and elegant lifestyle. In the popular cultural discourses, Starbucks is described as driving out local coffee shops. It imposes a standardized culture on local communities, and invites consumers into a social gathering place. This culture presents the values, beliefs, customs and tastes produced or practiced by this group of people. (Solomon, Marchall Stuar t, 2008) Snacking with colleagues or friends after work provides a major socializing opportunity in Hong Kong. Young customers prefer to visit coffee shops for leisure time. Even working people are likely to use the coffee shops as their work places. Coffee shops provide an informal setting for social encounters, and more importantly these structured environments do not command a great deal of time or money from the customers, this is a small but significant move to redefine this new lifestyle in Hong Kong. Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. There is a total of 17,003 stores in the world (as of 02 Oct. 2011) and 115 stores in Hong Kong, since its first store launched in Centrals Exchange Square in May 2000. (Appendix C) Starbucks brings the coffee experience to you! This is what Starbucks commits, and indeed, it has established as the linchpins of a desirable coffee shop experience, a systematic influence on the socio-cultural. (Craig J. Thompson,2004) In Starbucks stores, people can be immediately associated with a relaxed and intelligent experience, this is just the image of Experiential Branding which Starbucks creates. Every aspect from the posters to the Starbucks logo gives the experience it intends to portray. It is the calm atmosphere which the brand presents that not only draws people into the store, but also makes people linger and return more regularly! What is Experiential Branding? It is a discipline of how consumers understand and define the brands in terms of the experience they deliver and the lenses through which they are evaluated. Experiences are a fourth economic offering. Pine and Gilmore describe in the Experience Economy in 2003, if the consumer buys the experience, he will spend time to enjoy a series of memorable events and engage himself in his personal way. Good examples are Ritz-Carlton which offers new value to its customers in hospitality experiences by its welcome gifts; and Apple which provides in-store Genius Bars to build a remarkable experience for its customers. Yet in 2006, Robert Passikoff argues in his book Predicting Market Success that the 4P Marketing Mix cannot work effectively without Customer engagement, Customer expectations and Customer loyalty(3C). These initiatives have conspired dramatically to take place of 4P Marketing Mix in todays economic world. Nowadays more and more people focus on quality of life as they are not just living for food and warmth(Pine Gilmore,1998), they are now looking for a higher spiritual experience which is a kind of environmental service to decrease their stress from work. Many researches on marketing management are for strategies, products, services, customer loyalty, customer satisfaction, and so on, but not too many on experiential marketing and branding. Although there are a lot of studies and researches on Starbucks, some other well-known companies are even less researched on Customer Experience in Hong Kong. This research will further the previous study structure to investigate the connections among Customer Experience, Brand Image and Customer Loyalty, and hope to find out how Starbucks carries out its commitment and how it strives to win the customers loyalty in this competitive market. 1.2 Research purposes Western lifestyle has been popular in Hong Kong for decades due to its special historical background. The new generation especially, eats out more often than their parents, and these new consumers have created a huge demand for leisure and carefree consumption places. As a pioneer in most new markets in the world, Starbucks seized the new information in Hong Kong and set up its first store in 2000. By May 2008, it had expanded to over 100 stores without spending much cost on advertising for this market! How actually does it attract these local consumers? Due to the economic development, the improved living standards, Goods and services are no longer enough (Pine Gilmore,1998). Todays consumers expect more from companies than ever before. The consumer environment has been gradually changed into a new experience economy era. People are seeking for a more spiritual than material experience. Catering has changed to a culture and art as customers pursue a modern and playful lifestyle. To survive in this new competitive economy, the company must not only concentrate on market strategies, brand image, innovation features, service quality, decoration and setting, but also a full range of service process planning, so as to create continuous profits for the business. Based on this researchs background and motivation, business operators have emphasis on quality of product, innovation of management, and service differentiation to create the customer experience in this keen competitive catering industry. Tom Peters (2007) believes a good brand image can attract the consumers recognition and enhance customer satisfaction gradually, to obtain customer loyalty by every positive experience. This research targets 10 Starbucks stores randomly in Hong Kong, to explore the customers experience, brand image, and loyalty, so as to find out what consumers experience on this new lifestyle, and gain in-depth understanding to develop effective marketing strategies, and to maximize the customers perceived experiential value. 1.4.1. Customer: It means a party that receives or a person who consumes products or services and he has the ability to choose between different products and suppliers. Robert Passikoff (2006) interprets that usually customers can finally find out below 4P: The Products(services) that they are interested in. The Places this product may be purchased. The Prices are competitive or not. The power and control of Promotion. Though, one important point to be noticed is that a customer does not mean a consumer, as there are External Customer and Internal Customer(Tennant,2001). External Customer is not directly connected to the organization. Internal Customer is a person who directly connects to the organization, and they may be stakeholders. In this research, customer means the person who spends money in Starbucks stores in Hong Kong. 1.4.2. Customer Experience: It refers to individuals accumulating to produce a kind of experience after a period of time or activities, by this experience, a subjective psychological state will be created(Pine Gilmore,1998). In this study, the experience is defined as a subjective mental emotional response, evaluation and cognition to Starbucks. Experience begins with an interaction between the customer and the product or the company(Dinna LaSalle,2003), thus, it cannot happen without the customers involvement. Customers spend time and money to get more memorable or more highly valued experiences (Pine Gilmore,1998), the value of experience lingers in the memories, yet experience results in thoughts or feelings and both can be positive and negative. Marketers manage to develop the positive experience. Moreover, if the company can deliver Value Experience to a customers life, that product or service will transcend its ordinary price to become extraordinary or even priceless! (Dinna LaSalle,2003) For this reason, economists summarized the recent marketing and economic research into happiness as experiences over commodities and entertainments. (Pine Gilmore,1998). Starbucks creates a calm atmosphere inside its stores to attract people to come in, linger and return. It introduces the concept of the Third Space a space other than home and work, where people can spend time studying, working on their laptops, reading, meeting friends or even holding their formal meetings! All stores have leather couches for those people who prefer to relax in comfort, and for those who want a more structured environment to study or work, there is a choice of tables with hard-backed chairs. Just like Starbucks says: Life happens over the coffee. 1.4.3. Brand image: This refers to the enterprise that provides products, services or engaged in community, it also relates to information and subjective impression in the consumers opinion.(Walters,1978) Starbucks maintains a unique coffee culture, as Zhang Xi says in Starbucks: The Kingdom of Coffee (2005), Coffee comes from west, Starbucks originates in the United States, but the culture of Starbucks coffee is from the world. This culture starts at the planting of every single coffee bean, as Howard Schultz persists in coffee quality, then merged with the traditional romantic European style of decoration in the stores, it comes out with a brand new experiential corporation culture, which is so-called today Starbucks Culture. Howard Schultz led a speech from the lectern in Shanghai National Accounting Institute on 3 June 2006, he tells the audience that Starbucks spends very little on advertising or promoting, but Statbucks brand image is recognized by everyone in the world! This is a practical example to explain when Experiential marketing is done right, the brand can be successful without expensive advertising campaigns or slashing its price! 1.4.4. Customer loyalty: This is a kind of satisfaction established by a customers full acceptance at the intended level. It also results in consumption or other derivative positive support behaviour. Customer loyalty metrics can measure how the consumer engages with a new product or service(Robert L. Desatnick,1988). Peter Drucker says, Those brands relying on advertisements cannot be better than those relying on customer loyalty. Thats why without customer loyalty and higher levels of engagement, business cannot be successful. Below are the examples that to recognize customer loyalty is a great profitable factor: Starbucks: Starbucks originally opened in Seattle in 1971 as a store that sold coffee beans equipment. Since Howard Schultz joined the company in 1983, the brand name now owns more than 17,000 stores, in over 55 countries around the world. This is just the best evidence that loyal customers contribute to the rapid growth of the business. Google: Have you ever noticed that Googles IPO price was US$85 on Aug 19, 2004? Today it is worth US$ 655.76 per share, that is an increase of 7.7 times over eight years. Its success has great relevance to its Google Loyalty Programs. Apple: How many people could ever have imagined the speed and growth of Apple? From its annual report in 2011, its net sales amount comes to US$46,333 Million, compared to 2010 which was US$26,741 Million, it has increased by 73% within ONE year. It is not easy to find if Apply offers any loyalty programs or discounts, but indeed Apple can win its fans loyalty through its rapidly changing products! It meets customers expectations and excitement.

The Call Of Jack London Essay -- essays research papers

The Call Of Jack London   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  During a time when man had gold fever, and philosophical views plagued the minds of many, one man took these views and turned them into great outdoor adventures. John â€Å"Jack† Griffith London, a twentieth century author, wrote The Call of the Wild, other novels, and short stories that depict the philosophical views of the time and added adventure to them by using his own life experiences that carried thousands of men including himself to the Klondike in search of gold.   Ã‚  Ã‚  Ã‚  Ã‚   In Winter 1876 San Francisco John and Flora London shared the joy of childbirth in the celebration of their only child together. They named the baby boy John Griffith London, or Jack for short. He became the twelfth child of his father, for through his first marriage he had eleven children. Jack London’s family was stricken by poverty. His father had many trades, however worked mainly in truck gardening(McCracken 370). After Jack’s graduation from grammar school, which he attended in Oakland, Jack read many novels, mainly ones about romance, travel, and adventure. He took many odd jobs to make ends meet(Comptons Interactive Encyclopedia).   Ã‚  Ã‚  Ã‚  Ã‚  Jack had ambitions for a life at sea. At age fifteen Jack London bought a boat of his own, called Razzle Dazzle. He became an oyster pirate, sailing the San Francisco Bay robbing oyster beds and becoming a heavy drinker. Jack had many hard times. He spent some time as a hobo and spent some time in prison. At the age of nineteen he entered high school. Hard work enabled him the privilege of attending The University of California at Berkley. Less than a year passed and he gave up school to try and support his family and persue a writing career. He did not sell any of his work(Kunitz and Haycraft 844).   Ã‚  Ã‚  Ã‚  Ã‚  He joined the gold rush to the Klondike in the summer of 1897. The group stopped along the Yukon near about the Stewert River for winter. London became vary ill with Scurvy and was forced south for survival. Upon his re entry to San Francisco Jack learned of his fathers death. He could not find work of any kind, so once again he tried his hand at writing. His first writing, a story about life on the Yukon, was accepted by a magazine called Overlan... ...ty. This is illustrated in a quote from the book, â€Å"His cunning was wolf cunning...his intelligence, shepherd intelligence and St. Bernard intelligence.†(London) â€Å"London’s unusual subject allows him to see virtues in return to an aboriginal state that could not be found if humans were the subject.†(Magill 1148) He also uses the literary element of contrast to bring effect to his novel. For instance when â€Å"Buck is at his most savage he is also most completely fulfilling his potential utulizing his brain, muscles, and heart to the utmost.†(Magill 1148)   Ã‚  Ã‚  Ã‚  Ã‚  Jack London had a life full of ups and downs . He used ideas of philosophy that affected the world to inspire all of his writings as well as the ideas of his own experiences and of the great adventures celebrated in the age of time. He used ideas of Charles Darwin, racial hierarchy, and the American Credo of success to inspire his writings. Once he tried to make it to Alaska himself, so he was able to use some of what he experienced to add realistic adventure to his stories. All elements of his life and his era helped make him one of the greatest adventure writers of the generations.

Essay --

Tricked by Inferno (A critique on how Dante’s Inferno can make you do the morally correct thing) As the great Francois de La Rochefoucauld, â€Å"The intellect is always fooled by the heart.† When it comes to doing the morally correct thing, Dante’s Inferno is the text that scares people to do what they are supposed to do. By saying what will happen if a person were to go to hell, this will scare people into doing the right thing. As Tim Keller said, â€Å"Sin removes us from that aspect of his power that sustains and supports us. It is to us as water is to a fish-away from it our life slowly ebbs away.† In Dante’s Inferno he uses many tools to scare people into acting as they morally should, three of these critiqued tools include: pain, suffering, and misery. To begin, pain is an ideal threat that Dante provides in the idea of hell. When the thought of hell arises, one of the very first things that comes to mind is pain. The pain of realization that you are going to spend the rest of eternity in purgatory is very excruciating. â€Å"May you weep and wail for all of eternity.† (pg.81) This quote from Dante’s Inferno states just what kind of pain there will be if a person went to hell. Weeping knowing that for the rest of eternity there will be only pain, and heartache. â€Å"Heartbreak is like one big emotional pain but it also seems to spark off hundreds of other emotions. We hate the feeling of heartbreak, and yet we find ourselves compelled to go over and over memories, ideas or fantasies which make the feeling worse. â€Å" As Dr. Edward E. Smith states, heartache is one of the worst feelings that a person can face. After realizing the kind of heartache and pain that going to hell can cause, people will be more tempted to act morally correct. Hell has... ...for no reason, but to bring themselves up they deserve to be punished. Hurting people is no way to make you feel better. Therefore they should get a taste of their own medicine. The people in this circle will be stomped on by a giant, over, and over, for all of eternity. They will be â€Å"be-littled† literally, after lifting the egos of all of the people that they were mean to during the time that they were alive. Circle 6 (Rapists and Murders) This is the worst crime that person could ever commit. These people will be shot over and over for the rest of eternity. They did the worst thing humanly possible. Raping someone and or murdering them is the worst thing a person can do. Taking everything that person has is the worst thing that someone could do. By being shot repeatedly they will be able to feel the pain that they have caused other people while they were alive.

Related literature and studies Essay

This chapter contains the researched review done by the proponents about the related ideas regarding the social networking. The critique of both related studies and literature that are related to the present study. A. Related Literature Matt Mickiewicz (2010) stated that, Social networking refers to the act of building networks of people on specific websites. Social networking takes place among people who share something. A social networking site is just a means for building these social networks. These sites are made up of some web representation for each network member a list of their links or interests, and some kind of ‘hook’ or gimmick to set that particular site apart from the crowd. Social networking sites are web-based, and offer their users the ability to link and build networks freely. Members interact with email or private messaging using that site’s servers. (http://www.askdeb.com/blog/internet/what-are-social-networking-sites/) The present research is similar in a sense that members of the site interact with each other. It will help us to know the latest news update about the school and the upcoming program that were going to held. In the other hand, the school will also inform if th eir followers or the students are interested in the program or activities that the school prepared. Like Mickiewicz stated, a social networking refers to the act of building networks of people. According to usability expert Jakob Nielsen (2011) whose user-experience research firm Nielsen Norman Group today with easy-to-use social networking tools now fully entrenched and very popular inside corporate intranets a trend that took off last year a resultant new trend has emerged. Employees are sharing more of their knowledge more effectively and with more co-workers than ever before. Knowledge management has moved from being a clichà © to being a reality. Employees are the ultimate knowledge resource, and the winning intranets provided features to transform their behavior into manageable knowledge. In particular, organizations used social networking a natural inside the enterprise to give employees practical and simple ways to communicate with one another and even change the way work is  done at the organization. (http://www.hr.com/en/communities/jakob-nielsen-study-enterpriseintranet-social-ne_girm9g7z.html) The current research is different in a sense it is referring only to the communication of the employees in a certain organization. While in our website, we are much particular to the communication between school officials and students. One of our objectives is to enhance communication among students, faculty members, and school official and other empl oyees. Tom Geismar (2005) found out that, when it comes to online social networking, websites are commonly used. These websites are known as social sites. Social networking websites function like an online community of internet users. Depending on the website in question, many of these online community members share common interests in hobbies, religion, or politics. Once you are granted access to a social networking website you can begin to socialize. This socialization may include reading the profile pages of other members and possibly even contacting them. The present research is similar in a sense that the purpose of the website is to build socialization between members. Their common interests is that they are in a same community, same school which they are united. As Geismar stated, socialization may include reading profile pages of other members or even contacting with them. So the purpose is the same, we want to improve communication between students and make it easier for them to get information. We use Social Networking Websites because it is commonly used and more popular. According to Larry Brauner (2007), Social networking sites have each a unique protocol and don’t usually provide members with practical how-to advice to help use their sites effectively. They let us figure out the how-to on our own. To increase your number of connections, connect directly to as many other members as you can, especially well-connected members. You can send direct connections messages or emails whenever you wish. Join discussions in group s by posting or commenting when you have something valuable to add, but don’t spam the discussion board or post anything inappropriate. The current research is different in a sense that it is easy to use. Even though we don’t provide such guides to use the site, it’s easy to figure out what’s and how’s because it is user friendly. And also, the members don’t have to connect or add as many friends as they could just to have larger connections, it’s not like Facebook or Friendster. The members will interact with each other by creating post or leaving comment. Mark Zuckerburg (2007) stated that, there’s confusion around what the point of social networks is. A lot of different companies characterized as social networks have different goals some serve the function of business networking, some are media portals. What we’re trying to do is just make it really efficient for people to communicate, get information and share information. We always try to emphasize the utility component. What we figured is that if we could model what those connections were we could provide that information to a set of applications through which people want to share information, photos or videos or events. Social networking sites not serves as a community, or trying to build a community but trying to make new connections. The present research is similar in a sense were both aiming communication between people, to get information and share information. Members can share photos, video sot link to other members but not privately, it will be visible to all the members. Especially the events that will happen or will going to held by the school. It is the perfect location for posting announcements and sharing information. B. Related Studies Yong Yeol Ahn (2007) stated that the Social networking services are a fast-growing business in the Internet. However, it is unknown if online relationships and their growth patterns are the same as in real-life social networks. The Internet has been a vessel to expand our social networks in many ways. Social networking services (SNSs) are one successful example of such a role. It provides an online private space for individuals and tools for interacting with other people in the Internet. It help people find others of a common interest; establish a forum for discussion, exchange photos and personal news, and many more. The current research is different  in a sense that their Social networking services provide users with an online presence that contains shareable personal information, such as a birthday, hobbies, preferences, photographs, writings, etc. While our Social networking services offer features of convenience that help users form and maintain an online network with other us ers. We aim to develop a networking site that only focus to the event and other news that is happening in the school. Jawad Laraqui (2007), found out that an Online social networks are not a new phenomenon. They have evolved slowly into their current form as the popularity of the Internet increased, and as technical advances allowed services to support more complicated feature sets. In the 90s, the fledgling online communities were either easy to maintain message boards or static â€Å"homepage† style web sites hosted by extremely large companies. As technology became more inexpensive it made hosting more advanced social networks with more complex feature sets financially feasible for small companies. The present research is similar in a sense that we are both aiming a social network that has advance features or a unique one that will satisfy the needs of the people. We are going to develop a website that is exclusively for the students and employees of the school. Our school should be competitive to the innovation and enhancement that our technology seeking. Indeed, over the last decade, innovation in this space has always come from small startups. Peter Druschel (2007) stated that, unlike the Web, which is largely organized around content, online social networks are organized around users. Participating users join a network, publish their profile and any content, and create links to any other users with whom they associate. An in-depth understanding of the graph structure of online social networks is necessary to evaluate current systems, to design future online social network based systems, and to understand the impact of online social networks on the Internet. The present research is similar in a sense that the resulting social network provides a basis for maintaining social relationships, for finding users with similar interests, and for locating content and knowledge that has been  contributed or endorsed by other users. The only difference is that only the authorized personnel can edit or have the full control of the networking site. It is for the security and for the privacy of the users. Jasper A. Schelling (2007) studied that, most of the larger social networks share the same properties. User created profiles that describe characteristics, likes and dislikes, combined with a photo, a public friends list of mutual contacts, some form of messaging between users. Some form of blogging and the possibility to upload pictures and music. Looking at these technologies in retrospect it’s easy to see that the current social networking websites combine several of the older communication services. One of the major deficiencies with the current implementations in social networking services is their complete disregard of a hierarchy of social contacts. The current research is different in a sense that, though hierarchy might actually be too strong a word to describe the distinctions that people make in their social contacts, people make distinctions in their social interaction that drive how they interact and communicate with them. In our website we are more particular to the comments and suggestion of the users, especially to the students, their suggestion is a big help to the school administration for the improvement of the school. According to Fred Stutzman (2007), Social network websites enable individuals to represent their social networks in a computer-mediated context. While the exact value and meaning of the social connections represented in online social networks is variable there are distinct connections between the social networks represented in a computer-mediated context and the real world of the many narratives exploring use and outcomes of social network websites, perhaps the most common explores the public sharing o f personal identity information. Over the past four years, social network websites have achieved strong market penetration with a wide range of participants.